articles

The ROI of Video on Websites

Calculating the return of investment on a website video can be difficult. But that doesn't mean it's not a worthwhile investment. click here to read the article

Key Attributes of a Successful Hotel Website

A list of key attributes - developed through trial and error - that we feel are essential to a successful hotel website. click here to read the article

Customer Reviews and Google's Local Business Listings

For businesses in certain industries, a favorable ranking in the LBL will go a long way in driving qualified traffic to your website. In this article we discuss the finer points of local business search ranking and what you can do to remain competitive. click here to read the article

Wallop Tools and Services

A description of the tools Wallop can implement on your website, and the services we can provide. click here to read the article

The Mobile Web: Taming the Beast

A snapshot of the current state of the mobile internet, and what you should be thinking about as the owner / manager of a website. click here to read the article

How to Ensure a Smooth Website Build

No matter who you've chosen as your design firm, we offer a list of recommendations to help ensure that your new website be all that it can be. click here to read the article

Social Media & the Hospitality Industry

A discussion about social media, and how it relates to hotels and the hospitality industry.
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Search Engine Optimization: a Primer

SEO is an extremely popular topic with clients of any web design studio. And even more so with clients in the hospitality industry, as googling for hotels is a common way to find accommodations. Consider this an introduction to how Search Engine Optimization works.
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Cut to the Chase: A Philosophy on Building Websites

Considering the volume of information on the web and an audience that grows increasingly more impatient, your website had better communicate its message as quickly as possible...
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